BGMI x Taco Bell Collaboration Announced: Everything You Need to Know

KRAFTON India has officially announced a dynamic new partnership between BATTLEGROUNDS MOBILE INDIA (BGMI) and Taco Bell India, bringing together two global icons that strongly resonate with India’s rapidly expanding youth and gaming culture. The BGMI x Taco Bell collaboration revolves around bold play, bold flavors, and bold self-expression—perfectly aligning with the lifestyle of India’s Gen Z.

BGMI x Taco Bell Collaboration: What’s Included?

As Taco Bell continues to grow as one of India’s fastest-expanding global food chains, BGMI maintains its position as the country’s largest gaming community. This collaboration merges the thrill of high-paced BGMI gameplay with the lively attitude of Taco Bell’s quick-service dining, creating an instinctive and youth-led cultural moment.

Exclusive BGMI x Taco Bell Combo Meals

Fans can now enjoy an all-new co-branded BGMI x Taco Bell meal combo, featuring popular Taco Bell items including:

• Baddie Rice Bowl

• Naked Chicken Taco

• Boss Burrito

• Plus a Side, Dessert, and Beverage
  

The meals offer great value—and more importantly, unlock something gamers have long wanted.

Earn UC (Unknown Cash) With Every Combo

For the first time ever in India, customers will be able to earn UC (Unknown Cash) by purchasing BGMI-exclusive Taco Bell combos.UC, BGMI’s premium in-game currency, is widely used for:

• Character skins

• Weapon cosmetics

• Premium crates

• Special event items
  

This turns every meal into an in-game advantage, blending taste with gaming utility.

Unlock Rewards Through In-Game Taco Bell Missions

From November 15 to 25, players can take part in Taco Bell–themed missions inside BGMI. Completing these missions will unlock 50% discount coupons for select Taco Bell favorites.

This seamless mix of in-game progression and real-world benefits gives players a unique opportunity to level up both in BGMI and at the restaurant.

A Partnership That Mirrors India’s Youth Culture

The BGMI x Taco Bell collaboration goes beyond a typical promotional campaign. It reflects how India’s youth interact today—at the intersection of:

• Gaming

• Food

• Entertainment

• Digital communities
  

Expect a blend of interactive digital experiences, social media storytelling, and on-ground activations across India, all designed to celebrate the bold and expressive spirit of the country’s young gamers.

A New Era of Pop Culture Crossovers

The BGMI x Taco Bell collaboration symbolizes the merging of two influential brands shaping India’s modern pop-culture wave. With its mix of flavor, technology, and high-value gameplay rewards, the partnership captures the vibrant, creative, and expressive nature of India’s Gen Z audience.